Polyphonic.org is the Orchestra Musician Forum. Polyphonic.org offers quite a number of insightful articles for musicians who play in orchestras.
I came across an insightful article by Tina Ward, titled Empty Seats - What Can We Do?. Do check it out.
Here's a short quote from the article:
Although most orchestras present many concerts a year, each concert is unique and can never be truly duplicated. It is the spontaneity, atmosphere, and excitement that, for me, set live music apart from recordings and create a truly unique, special, and magical event. A concert is a one-of-a-kind, totally handmade product....
...What Can We (as musicians) Do?
If this seems of interest to you, read the article here: http://polyphonic.org/article.php?id=7&page=2